Question: 2 . 5 points A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study,

2.5

points

A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information. This company is

q,

setting up customer advisory panels

buying information from research firms

taking advantage of government data

networking internally and externally

motivating intermediaries to share intelligence

2.5 points A company can take several steps to improve the

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