Question: 2 . 5 points Dr . Pepper sells two different low - calorie drinks: Diet Dr . Pepper and Dr . Pepper Zero. The company

2.5 points
Dr. Pepper sells two different low-calorie drinks: Diet Dr. Pepper and Dr. Pepper Zero. The company has chosen to attempt to appeal to men with Dr. Pepper Zero.
In addition to launching an ad campaign featuring men enjoying Dr. Pepper Zero, the company also designed a masculine-looking can for Dr. Pepper Zero, with
bold white lettering on a black background. This specially designed can is an example of
positioning.
targeting.
segmentation.
a market segment.
market penetration.
2.5 points Dr. Pepper sells two different low-calorie drinks: Diet Dr.

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