Question: 2 5 - to 3 4 - year - old urban males who are interested in sports and technology. They spend an average of 5

25- to 34-year-old urban males who are interested in sports and technology. They spend an average of 5 hours per day on their mobile devices, get their news from social media, and earn an average of $40,560 per year. They watch TV shows like SportsNation and The Walking Dead and read magazines like Sports Illustrated,
18- to 24-year-old urban females who are sporty yet fashion-conscious and tend to like high-tech accessories. They spend 6 hours per day on their mobile devices, get their news from social media, and earn an average of $25,116 per year. They watch TV shows like Real Housewives and read magazines like Cosmopolitan and Vogue.
How should you address these two target markets in TekTints' promotional campaign?
select an option from the choices below and click Submit.
Because your target markets are relatively young, focus solely on Internet advertising.
Consider each target market separately and set up promotional strategies for each.
Use personal selling to demonstrate the product's features and performance in comparison with competitors' products.
Use a combination of publicity and advertising to make buyers aware of the product.
 25- to 34-year-old urban males who are interested in sports and

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!