$26.$ A$($n$)$consistently favourable or unfavourable way.A$.$ beliefis a learned predisposition to respond to an object or class of objects in aB$.$ valueC. attitudeD. motivation$27.$ An aspiration group is a groupA. to which a person belongs, including fraternities and social clubsB. that a person wishes to be a member of or wishes to be identified withC. that a person wishes to maintain a distance from because of differences in values or behavioursD. that a person knows he or she can never really fit into because of basic cultural differences$28.$ The set of values, ideas and attitudes that are learned and shared by members of a group are calledA. LearningB. CultureC. AttitudesD. Customs$29.$ At its core, market research is used toA. Defend preferred decisions or choicesB. Reduce the risk in making decisionsC. Predict the future with certaintyD. Defend market share against new competitors$30..$is formally defined as the process of planning, collecting, and analyzing information inorder to recommend actions to improve marketing activities.A$.$ Marketing information systemB. Market researchC. Market watchD. Market exploration$31.$ At which of the following stages will a researcher be clarifying research objectives?A$.$ generating report and recommendationsB. conducting exploratory and qualitative researchC. compiling, analyzing, and interpreting dataD. defining the problem$/$issue$/$ opportunity