Question: 2 7 When competitors seek to gain competitive advantage through price leadership or by making product improvements, Professors W . Chan Kim and Renee Mauborgne

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When competitors seek to gain competitive advantage through price leadership or by making product improvements, Professors W. Chan Kim and Renee Mauborgne would say they are using a(n)
economy of scale.
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generic business strategy.
blue ocean strategy.
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red ocean strategy.
 27 When competitors seek to gain competitive advantage through price leadership

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