Question: 2 8 2 Section 2 - Internal Influences on Consumer Behavior CS 7 - 2 You have seen some examples of brand relationships that Jamie

282

Section

2 -

Internal Influences on Consumer Behavior

7 - 2

You have seen some examples of brand relationships that Jamie Oliver has entered into. Can you think of other brands that would fit Jamie Oliver? Explain the reasons why.

7 - 3

As you have read, Jamie Oliver also received criticism for his work. How do you suggest Jamie should address this criticism?

7 - 4

Jamie Oliver also ran his own chain of restaurants. Several had to close over the last years due to financial difficulties. What impression do you think this makes on the brand of Jamie Oliver?

282 Section 2- Internal Influences on Consumer Behavior CS 7-2 You

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