$28.$ A research question is stated $$Think about the last pair of shoes you purchased.

Please indicate which category they fall into.$$

$1)$ dress and$/$or formal

$2)$ casual, but not athletic

$3)$ athletic

$4)$ boots

This research question is a form of:

A$.$ an open$-$ended question B$.$ a closed$-$ended question

$29.$ The Buying Center for a business is typically composed of:

A$.$ buyers, users, and influencers

B$.$ gatekeepers, buyers, and deciders

C$.$ buyers, users, and brand managers

D$.$ A & B

E$.$ B & C

$30.$ When creating a marketing plan, developing marketing strategies comes before the development of objectives.

A$.$ True B$.$ False

$31.$ The $$Place P$$ of a company$$s $4$P$$s$$ deals with how the company:

A$.$ presents products in sales presentations

B$.$ distributes its products to certain locations

C$.$ places advertising in certain forms of media

D$.$ plans to place its marketing plans during certain times of the year

E$.$ manages a mixture of products and brands in a company Strategic Business Unit $($SBU$)$

$32.$ Markets need to be conscious of economic conditions that might influence their marketing decisions such as a recession. Income, production, and employment will fall during a recession which will reduce the $\_\_\_\_\_\_\_\_\_$ the company$$s products.

A$.$ demand for

B$.$ selection of

C$.$ marketing ethics of

D$.$ distribution area of

E$.$ competitive advantage of

$33.$ Business markets have more customers than consumer markets.

A$.$ True B$.$ False

$34.$ A company buys beverage packaging for a product for the second time, but changes the buying

specifications in terms of color, density of the paperboard, and quantity. This process is known

as a:

A$.$ request for proposal

B$.$ substandard quotation

C$.$ modified rebuy

D$.$ straight rebuy

E$.$ select purchase

$35.$Increase brand market share from $11\mathrm{.}5\%$ to $13\mathrm{.}0\%$ by December $31,2024$ is an example of a:

A$.$ company mission statement

B$.$ marketing mix plan

C$.$ marketing objective

D$.$ marketing strategy

E$.$ both A$.$ & D$.$

$36.$ In reviewing a SWOT analysis, positive factors and considerations for a company include:

A$.$ strengths $($S$)$

B$.$ market wants $($W$)$

C$.$ market tasks $($T$)$

D$.$ opportunities $($O$)$ and strengths $($S$)$

E$.$ market wants $($W$)$ and market tasks $($T$)$

$37.$ In the market research process which comes first?

A$.$ a review of secondary data

B$.$ a review of primary data

$38.$ Focus group interviewing is a major marketing research method often used to gain insight into

consumer thoughts and feelings. However, it is weak as a decision tool because the

sample size is small, and it may be difficult to $\_\_\_\_\_\_\_\_\_\_\_\_.$

A$.$ find a representative sample of participants

B$.$ generalize from the key observations, evaluations, and results of the research

C$.$ administer the questions

D$.$ manage cooperation from participants in the research activity

E$.$ find enough secondary data to support the findings