Question: 2 9 2 points Nike's marketing strategy evolved over time in terms of its distribution channels. Initially, in the mid - 2 0 1 0

29
2 points
Nike's marketing strategy evolved over time in terms of its distribution channels. Initially, in the mid-2010s, Nike partnered with Amazon to sell their products. However, by 2019, Nike shifted its focus to selling directly through its own site and via athletic retailers like Finish Line and
Finishline.com. What marketing principle does Nike's strategic shift in distribution channels illustrate?
Customer Segmentation
Price Elasticity
Product Diversification
Channel Flexibility
Brand Positioning
29 2 points Nike's marketing strategy evolved over time in terms

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