Question: 2 . ( a ) Describe how Hank can enhance brand equity via leveraging for his company. Please provide appropriate examples relating to the company

2.(a) Describe how Hank can enhance brand equity via leveraging for his company. Please provide appropriate examples relating to the company when discussing each strategy.
Hint: Pay attention to all 4 leveraging associations. (8 marks)
(b) Explain what benefits will result from enhancing brand equity at Hanks
furniture.

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