$2$

A differentiation strategy works best when

Select one:

$$ A$.$ technological change is fast$-$paced and competition revolves around rapidly evolving product features.

B$.$ there are few other ways to make a product unique to buyers.

C$.$ many rival firms are also pursuing a differentiation approach.

D$.$ buyers' needs are homogeneous.

E$.$ firms have ample excess cash to invest in R&D activities.