2/ a) In class, I presented a model which predicts the size of a firm's "market area". This discussion assumed that each consumer's demand curve for the firm's product is inelastic. Suppose that you hire a research firm to study consumer behaviour and, using a representative sample of potential consumers, they find that a one percent increase in the price decreases quantity demanded by one percent. Does this fact increase or decrease the predicted size of the market area? Does this fact increase or decrease the firm's price elasticity of demand