Question: 2) A vendor can identify opportunities and create superior value for customers using customer-activity cycle (CAC). Critically analyse the use of CAC in creating superior

2) A vendor can identify opportunities and create superior value for customers using customer-activity cycle (CAC). Critically analyse the use of CAC in creating superior value and suggest how the "Boeing Commercial Airplane" could use CAC to create superior value for Airline companies in the perspectives of environment sustainability. What sustainability practices would you suggest to create superior value? [Question 2=10 marks]

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