1) According to the output below, how much of an increase in profit is due to reallocation?

a. 15

b. 25

c. 35

d. 45

 

2) According to the graph below, what can be recommended (Effort stands for Sales Reps)?

a. Add a sales rep to Dallas and St Louis

b. Add a sales rep to Cleveland and Atlanta

c. Drop off a sales rep from SF and Philly

d. Add a sales rep Cincinnati and Twin Cities

3) A number which represents the value that consumers place on an attribute is called ___________.

a. Partworth

b. Utility

c. Choice rule

d. Level

 

Base Scenario Enter effort and outcome values for the base scenar Efforts and outcomes Dallas Segments Sales Reps Revenue 3 $5,372 Efforts and outcomes / Dallas Segments Sales Reps Revenue Chicago 3 $2,686 5 $11,119 Chicago TIT-- Cincinnati St. Louis Recommended Scenario This area will contain recommended effort and predicted outcome values. -1111===== -----RE ---- Cincinnati St. Louis 5 $5,808 3 $7,798 3 $5,557 3 $3,437 -- Twin Cities 3 $2,259 3 $8,772 Twin Cities Total net margins $6,000 I Total net Imargins 3 -==== $3,516 $10,000 PTILE=LLLL Base Scenario Enter effort and outcome values for the base scenario. Efforts and outcomes Dallas Segments Sales Reps Revenue 3 $5,372 Chicago 5 $11,119 Chicago 3 $2,686 LTTTIII 5 $5,808 Cincinnati St. Louis 3 $7,798 Recommended Scenario This area will contain recommended effort and predicted outcome values. Efforts and Cincinnati St. Louis outcomes / Dallas Segments Sales Reps Revenue 3 $5,557 3 $3,437 Total net Twin Cities margins 3 $2,259 3 $8,772 $6,000 ITotal net Twin Cities Imargins 3 ==== $3,516 $9,000