$2$b$.$ Describe $2-3$ short$-$term goals $($within one year$)$ and $2-3$ long$-$term goals $($within five years$)$ for your flower shop company and appropriate ways to measure them both.

$$ Your goals should be realistic, practical, and $$SMART$($Specific; Measurable; Assignable; Realistic; and Time$-$based$).$

$$ Consider revenue and profit when creating your goals. The following metrics would likely be considered: increases in market share, new product adoption rates, retention, rate of growth compared to competition and the market, and margin.