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Objective: Perform an analysis of an organization$$s external environment.

Mindset: Appreciate the need to understand the external environment as part of the planning process.

Instructions

Just as no man is an island, no organization is a solitary entity. We are all affected by the environment where we operate. Usually, the first step in the strategic planning process is to conduct environmental scans so those developing the strategic plan understand the context in which the plan will be implemented.

$$ Read Chapter $3$ in the Coulter textbook.

$$ View video How to do a SWOT Analysis.

$$ VirtualStrategist $(7$:$02).$

Help with:

$$ Prepare to discuss the importance of conducting an external environmental scan. Address the following:

o Analysis of general environments

o Analysis of organizational specific environments

o Benefits and challenges of doing an external analysis