$2$b$.$ Steps in the Decision$-$Making Process $($Part $02)$

Several years ago, a large athletic shoe manufacturer faced major threats including imminent bankruptcy. The CEO considered many solutions including changing the company$$s strategy to focus more on fashion $($style and color$)$ for shoes rather than performance, reducing production costs, and revising distribution channels in the United States. A team was assigned to thoroughly research each potential alternative. The research team presented its findings to upper management who then considered the pros and cons of each alternative. As a result, the company created a new division focused on creating experimental fashion products that they sold at upscale boutiques and department stores. The company$$s sales soared, and the company decided to further expand the new division.

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