2 - Based on your answer in question # 1, Explain why different campaign types produce different gross profit results. --3 marks-- Important: Maximum 6 total sentences; no calculations needed for this question, but you can reference specific numbers you calculated and numbers from the chart. 3- In question # 1, you calculated the different spending on different campaign types to get the maximum gross profit. Now, for each order, the cost of manufacturing is $10. The net profit is your gross profit you calculated in question # 1 minus the total cost of manufacturing. What is the NET profit? --2 marks-- Yearly Max Search Volume) 1st Position CTR 2nd Position CTR 3rd Position CTR Avg. CTR non- position campaigns 1 st Pos CPC 2nd Pos CPC 3rd Pos CPC Avg. CPC (non- position campaigns)* Conversion Rate AOV 100,000 13% 11% 9% $2 $1.50 $1.20 5% $75 7% 5% 4% $2 $1.50 $1.20 Paid Search: PS - Branded PS - Non- branded PS - Shopping PS - Remarketing PS - Display** PS - YouTube 400,000 200,000 2% 4% $75 $75 11% $2 11% 9% 8% $2 $1.50 $1.20 300,000 500,000 1,000,000 2% 1% $2 $2 3% 1% 1% $75 $55 $55 You are the Digital Marketing Manager for Nike's new sub-brand: the "Air DMM". It's a whole new sub-brand that Nike is ntroducing for June, 2020. You have been given a yearly digital marketing budget of $100,000. Your boss has said the # 1 goal is to MAXIMIZE gross profit with the limited budget that you have. Gross profit in this case is calculated as follows: Questions: 1 - How are you going to maximize the gross profit with the budget? Please tell me the campaign types, the position you will choose for each type, and ho much you will spend on each campaign type. Also, what is the resulting gross profit