Question: 2. Case Study: Case Study. Read the Case study and answer the following questions accordingly. You are in a group of managers of a major
2. Case Study: Case Study. Read the Case study and answer the following questions accordingly. You are in a group of managers of a major soft-drinks company that is going head-to-head with Coca-Cola to increase market share. Your strategy is to increase your product range to offer a soft-drink bottled water in every segment of the market to attract customers, and to begin offering soft drinks and other beverage products tailored to the needs of customers in different regions of the country. Currently you have a functional structure. What you are trying to work out now is how best to implement your strategy to launch your new products. To what kind of structure should you move? 1. Debate the advantages and disadvantages of the different possible organizational structures. 2. Which structure will allow you to best achieve your goal at the lowest cost; 3. Which structure give you most responsiveness to customers? 4. What will you discuss with your team members when you are conducting a meeting in the above context
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