Question: 2 . Complete a SWOT Analysis for Johnson Design. Explain your answers. What information do you believe is most important from this analysis of the

2. Complete a SWOT Analysis for Johnson Design. Explain your answers. What information do
you believe is most important from this analysis of the company's strengths, weaknesses,
opportunities and threats?
2. From the information provided in the case, how much has Johnson Design invested in the
"Dry Wall Fix" to this point? Are these the total costs incurred by Johnson Design and Steve
Johnson on the product? If not, please explain.
3. What strategic alternatives did Steve Johnson have after inventing the "Dry Wall Fix"?
4. Based on your SWOT Analysis, what do you believe was the best strategic option for Steve
after inventing the 'Dry Wall Fix"?
5. Do you think that Steve made any mistakes in researching the market and/or marketing his
product?

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