2. Complete a SWOT analysis using the SWOT analysis template. Identify marketing opportunities. 3. Decide on three marketing objectives for the flagship products and develop a marketing strategy scorecard for the next 12 months using the marketing strategy scorecard template. Consider your responsibility for ethical and legal marketing. Which laws and industry standards need to be taken into account? Amend the marketing strategy scorecard accordingly. 4. Prepare a work schedule using the work schedule template. What processes need to occur for the marketing team to gain support of other departments to implement the marketing plan and who needs to be involved? 5. Develop a budget, including sales revenue forecast. Consider whether you need to take into account the risks of implementation and factor those into your budget. Prepare the budget in Microsoft Excel. 6. What will be the performance metrics for the marketing plan? How will you go about obtaining the data to do these metrics