2.) Consider the ski resort satisfaction data we used in class. This was data based on a survey of 500 users of a ski resort. In class we did part of the analysis. In this question you will be asked to redo some of the analysis and complete the rest.

Please show your SPSS output and then discuss the hypothesis testing results.

a. Is there a significant association between user intensity and satisfaction? If so, which user intensity segments are more/less satisfied?

b. Is there a significant association between user type and satisfaction? If so, which user types are more/less satisfied?

c. The client (the ski resort manager) tells you: "It is not worth it for me to know satisfaction separately for user type and user intensity, since all snowboarders are heavy users and skiers are infrequent users anyway". Check this statement using cross-tab analysis.

d. This ski resort is positioned as a snowboarder friendly resort with special emphasis on catering to locals who visit fairly frequently. In light of this, is the resort currently performing well? (Hint: check the satisfaction rate for snowboarders.)