$2.$ Construct an influencer program to deliver business$/$marketing goals and objectives.

$2\mathrm{.}1$ Analyze types and roles of social media influencers.

$2\mathrm{.}2$ Identify influencers matching target market and marketing goals.

$2\mathrm{.}3$ Develop influencer marketing campaign checklist.

Instructions:

For your social media marketing plan, you are to complete an influencer program that delivers the business$/$marketing goals and objectives defined.

Develop a Social Media Influencer Program:

Create a comprehensive influencer marketing program for the company, including the following components:

a$.$ Strategy:

$$ Define the objectives of the influencer program.

$$ Determine the budget available for influencer marketing.

$$ Outline the key performance indicators $($KPIs$)$ to measure the program's success.

b$.$ Influencer Selection:

$$ Identify and profile the type of influencers $($micro$,$ macro, or celebrity$)$ that align with your brand and target audience.

$$ Create a list of potential influencers and justify your choices.

$$ Develop an outreach plan to engage with selected influencers.

c$.$ Campaign Planning:

$$ Design influencer marketing campaigns that resonate with the chosen influencers.

$$ Create an influencer checklist $($use $$Influencer Checklist$$ PowerPoint as your reference$)$

$$ Create a content calendar detailing the type of content influencers will produce and when.

$$ Address any legal or ethical considerations associated with influencer marketing.

d$.$ Execution:

$$ Describe how the company will collaborate with influencers.

$$ Discuss the content creation and posting schedule. $($see $$Template $$ Influencer Content Ideas$)$

$$ Explain how the company will monitor and manage the influencer campaign.

e$.$ Measurement and Evaluation:

$$ Outline how you will measure the success of the influencer marketing program.

$$ Discuss the tools and metrics you will use to track the effectiveness of each campaign.

Report:

Submit a written report that includes the detailed influencer program plan along with templates given embedded as an Appendices. This report should be in a professional format and include citations and references.