2 Create processes for tracking customer comments, feedback, and criticism Establish a monitoring schedule for the organisation's social media, online sites, and external review pages. Follow the below guidelines when developing schedules Develop a monitoring schedule using Google Calendar for one (1) month Add schedules for monitoring the social media, online sites, and external review pages each week for a period of one (1) month. Assign responsibility for site monitoring to team members consistently and regularly Assign and Document responsibilities to team members monitoring sites consistently and regularly Sign up your organisation for alerts from social media and review platforms Create a plan for analysin online performance with analytics tools. Include the following information Activities to analyse online presence on different social media platforms Key areas of online presence to be analysed Indicators for analysis of online performance