$2.$ Customer$-$Based Brand Equity Analysis $$ Applying concepts from the assigned article, $$Building Customer$-$Based Brand Equity$($Keller$,2001)$ to analyze the Black & Decker $($B&D$)$ customer$-$based brand equity in the Professional$-$Tradesmen segment using information in the assigned B&D case.

Specifically, include the following in your analysis:

$1.$ Apply the concept of brand performance as discussed in the assigned article by Keller $(2001,$ pages $16-17)$ to analyze the B&D performance based on information provided in the assigned B&D case.

$2.$ Apply the concept of brand imagery as discussed in the assigned article by Keller $(2001,$ pages $17-18)$ to analyze the B&D performance based on information provided in the assigned B&D case.

$3.$ Apply the concept of brand judgements as discussed in the assigned article by Keller $(2001,$ page $18)$ to analyze the consumer judgements of B&D in the Professional Tradesmen segment.

$4.$ Apply the concept of brand feelings as discussed in the assigned article by Keller $(2001,$ page $18)$ to analyze the consumer feelings of B&D in the Professional Tradesmen segment.

$5.$ Based on your analysis of the B&D brand performance, imagery, judgements, and feelings, how does the B&D brand resonate with customers in the Professional$-$Tradesmen segment?