$2.$ CUSTOMER EXPERIENCE $-[30$ points$].$ In the recorded interview, Phil Wright and I discussed the need to understand the $$customer journey,$$ which includes all $$touchpoints$$ that a customer has with the organization. Further, these can be illustrated in a $$journey map$$ to show how the customer engages with the organization over time.

While the student$-$school relationship is not an exact fit, for this problem think of yourself as a customer of EKU. $($cover your graduate experience only for this exercise$).$

A $-$ List, tabulate and$/$or diagram $($as seems most appropriate to you for communicating$)$ the key $/$ major $$touchpoints$$ that EKU had$/$has$/$will have with you. Who or what is the touchpoint? What are you and$/$or that touchpoint trying to accomplish? When do these touchpoints occur?

B $$ What observations do you have relative to the $$customer journey$$ as a student? What might this mean for the EKU leadership team?