Question: 2 Customer relationship management ( CRM ) is the process of identifying prospective buyers, understanding them intimately, and developing favorable long - term perceptions of

2
Customer relationship management (CRM) is the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that
00-27:50
Multiple Choice
buyers will behave ethically.
new needs can be created by marketers.
buyers will choose them and become advocates.
the organization's goals are more transparent.
social awareness will be improved among the general public.
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2 Customer relationship management (CRM) is the process of identifying prospective

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