Question: #2- Discuss the major factors affecting the scope and frequency of channel member performance evaluations. #9- What kinds of questions should the channel manager seek

#2- Discuss the major factors affecting the scope and frequency of channel member performance evaluations.

#9- What kinds of questions should the channel manager seek to answer in appraising the general growth prospects of channel members?

Discussion Question #1- Southland's 7-11 stores consist mostly of independent franchisees. Even though the franchisees are independent businesses, Southland is able to get detailed performance data on all phases of their operations on a daily basis. Franchisees that do not measure up to Southland's performance standards can be terminated on 72 hours' notice. Why do you think Southland is able to wield such strong control over information gathering from its 7-11 franchisees?

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