Question: 2 E. You have just received your BBA degree from Iona College and have been hired by a relatively new company (4 years old) that

2 E. You have just received your BBA degree from Iona College and have been hired by a relatively new company (4 years old) that makes cheeses using an innovative, patented process that gives it a competitive advantage over older firms. Sales volume has been growing for most of its products so you have been asked to forecast the Demand for its low salt mozzarella cheese for year five of operation. The following data apply.

Year of Operation Actual Pounds of low salt mozzarella sold Forecast

400 375
750 600
890 800
964 880
?

What is your forecast for year 5 using the Exponential Smoothing Method with alpha = 0.6?

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