2. Evaly, founded by Mohammad Rassel in December 2018, is a Bangladeshi technology company that specializes on e-commerce, food & grocery delivery, classifieds, accounting & inventory solutions, and other logistics. As of July 2020, Evaly is recorded to have more than 3.5 million registered users and over 10,000 small and medium entrepreneurs on its platform. The company has a one-stop website with all of its services available on the platform. The company uses "Super-discount in prices" as a marketing strategy. However, their product delivery is very slow, creating frustrations among a number of consumers. Some customers have claimed that they have paid the price 6 months ago, but have not yet received the products. Although Evaly offer cash refunding on some special conditions, it is losing trust of consumers. Moreover, the government is suspecting about the legality and sustainability of Evaly and its process of doing business; and hence prohibits Mohammad Rassel from travelling abroad. There is also immense negative publicity about the company over different news media. However, surprisingly, this company has managed to get one-billion-taka investment from Jamuna Group. Requirements: a. Do you think that Super discount pricing strategy was a wise decision for Evaly? Why or why not. b. Will Evaly be able to create the positive perceptions among consumers with the investment it is getting from Jamuna group? Will Evaly be able to create strong brand loyalty among consumers? Discuss. Is It wise decision for Jamuna group to invest one-billion taka in Evaly at this moment? Why or why or why not. d. Suggest potential pricing strategies that will help Evaly to build up strong position in the market. c