Question: 2 . Examine potential changes needed in a firm s vision / mission. BubbleBee arrives with a refreshing perspective. Visit the BubbleBee corporate website. Bubblebee

2.Examine potential changes needed in a firms vision/ mission.
BubbleBee arrives with a refreshing perspective. Visit the BubbleBee corporate website. Bubblebees vision statement is poste on their website, as To be the global beacon of wellness and sweetness, inspiring individuals to embrace a life of vitality and joy through the goodness of honey. The companys mission statement is called a statement of philosophy and also is given on the corporate website. Bubblebee does an excellent job in strategic management.
Instruction
Step 1: Evaluate Bubblebee vision and statement in light of the characteristics and components in chapter 2.
Step 2: Write improved vision and mission statement for Bubblebee given shortcomings of the statements.

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