Question: 2. Explain why it is important for retailers to define their target markets and to decide how they will position themselves in these markets. Give

2. Explain why it is important for retailers to
2. Explain why it is important for retailers to define their target markets and to decide how they will position themselves in these markets. Give an example of a national specialty retailer who has done this well. (CL01) 3. Explain how you as a marketer would benefit from learning about consumer buying behaviors? (CLO 3)

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