Question: 2. Explain why un-integrated Sales and Marketing information systems inefficiency, higher costs, lost profits, and customer dissatisfaction. 3. List 05 core CRM activities and explain

2. Explain why un-integrated Sales and Marketing information systems inefficiency, higher costs, lost profits, and customer dissatisfaction. 3. List 05 core CRM activities and explain the impact of One-to-One marketing on business

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