2. Factor Rating Method] A manager has received an analysis of several cities being considered for a new order fulfillment center (warehouse) for Shop at Home Network. The scores (scale is 10 points = best) are contained in the table below. a. Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score. b. If the manager decides to put more emphasis on both transportation costs and operating costs and double those weights of them, should the locations be ranked differently? (Hints: Weight of transportation costs: 0.20 0.40, Weight of operating costs: 0.30 0.60.) Location B C 90 0.15 72 91 Factor Easy access Parking facilities Display area Shopper (walking) traffic Transportation costs Operating costs Weight 0.15 0.20 0.15 0.10 0.15 0.25 A 86 72 86 94 99 96 90 | | 77 90 86 89 85 80 81 75 | | | |