2. Fill in the gap with the right term: A. concept holds that consumers will favour products that are available and highly affordable. B. concept holds that consumers will favour products that offer the most in quality, performance and innovative features. C. In many cases, however, customers don't know what they want or even what is possible. Such situations call for - understanding customer needs even better than customers themselves do and creating products and services that meet both existing and latent needs, now and in the future. 3. A. Define "value proposition" of the company: B. Give an example and describe it : 4. Read the statements and identify if they are true or false. If the statement is false correct it. The job of the marketer is to analyze all sorts of economic metrics in order to provide with comprehensive marketing reports. The department of marketing is an independent within a company which ensures a high level of flexibility in making decision process and efficacy