$2)$ FIVE FORCES analysis: What are the most important $1-2$ of the five industry forces affecting the INDUSTRY and what is their effect $($high$-$moderate$-$low$)?$ What are the $1-2$ factors that evidence the importance of these forces? Is the industry attractive for new entrants AND incumbents? Why? $($Answer should cover: Most influential forces rates$=$d as high$/$moderate$/$low for industry with bried$=$f reasons using factors, industry attractiveness for incumbents and new entrants briefly explained$)$