$2$

Global Marketing Program

This activity is important because managers face the difficult task of planning, implementing, and evaluating marketing programs once the firm has decided to compete in the global market. As marketing mangers develop the marketing program, they must balance the

$50$ cost savings of standardization against the benefits of customization.

points

Reterences

The goal of this activity is to demonstrate your understanding of the different types of product and promotion strategles firms utilize as part of their global marketing programs.

Roll over each company name to read the description of the firm's strategy, then drop it onto the correct product and promotion strategy within the graphic.

Product Adaptation

Product Invention

Communication

Dual Adaptation

Strategy

Strategy

Adaptation Strategy

Strategy