Question: 2. How can related diversification create a competitive advantage for the firm? Keeping the advantages of related diversification in mind, think back to the example

2. How can related diversification create a competitive advantage for the firm? Keeping the advantages of related diversification in mind, think back to the example of Delta's vertical integration decision to acquire an oil refinery-clearly an unrelated diversification move. What challenges might Delta confront in operating this refinery? Think of the strategic concepts you have learned and how they can help you evaluate Delta's decision. 3. Franchising is widely used in the casual dining and fast-food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2016 Starbucks had more than 7,800 company- owned stores in the United States. How do you explain the difference? Is Starbucks bucking the trend of other food-service stores, or is something else going on

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