Question: 2. How does analysing customers and the attributes influencing their choices of products or services help strategic leaders understand willingness to pay? 3. Write a

2. How does analysing customers and the attributes influencing their choices of products or services help strategic leaders understand willingness to pay? 3. Write a value proposition for a local Saudi business you are familiar with and briefly sketch a value proposition diagram for it

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1.How does analysing customers and the attributes influencing their choices of products or services help strategic leaders understand willingness to pay?

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