Question: 2. How does information and knowledge management link to competitive advantage? Discuss the reasons why or why not a dominant firm might or might not

2. How does information and knowledge management link to competitive advantage? Discuss the reasons why or why not a dominant firm might or might not consider attacking smaller competitors to increase market share? 5. The New Economy presents many new challenges and opportunities for the marketer. Taking a consumer's perspective explain the fundamental reason for these challenges and opportunities. Kotler addresses the new economy by stating that it has major drivers, briefly explain what these are. Discuss the advantages and disadvantages of customisation and customerisation for both a corporation and a small, family-run, company

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