$2.$ How should Dow gain user acceptance $(15$ marks$)$ and scale up usage of data company$-$wide $(5$ marks$)?$

$($Given some of the anticipated employee reticence with respect to implementing EMI, what strategies can Colegrove use to convince nay$-$sayers of the usefulness of EMI. Note that you will be expected to draw extensively from your OB and$/$or HR courses with regard to organizational change and organizational culture in answering the first part of the question. With respect to the second part, you should be examining whether Colegrove should be looking at whether the expansion should be geographical, a manufacturing plant, a division, etc., and whether it should modular, $$or roll it out on a broader scale to let engineers play around with it and learn on their own$.$ Here again, OB and$/$or HR might provide useful insights, although probably not to as great a degree as the first part of the question.$)$