$2.($i$)$ Harrah$$s internal research on its customers was both revealing and surprising, what were these revealing and surprising items? $($ii$)$ Why could Harrah not see the latter before doing the research $?($iii$)$ If you were to choose and assign a reason for the latter lack of visibility before the research would you say it was because of $$lack of disciplined growth$$ or $$lack of customer behavior knowledge$?($iv$)$ Why?

$36$ cents out of their gaming dollar$.$