Question: 2. In chapter 2- Services Marketing, 7th edition, Authors: Zeithaml, Bitner, Gremler Chapter 2 discusses the prospective gaps that stand to impede perceptions of service

2. In chapter 2- Services Marketing, 7th edition, Authors: Zeithaml, Bitner, Gremler

Chapter 2 discusses the prospective gaps that stand to impede perceptions of service quality.

If people were to be a consultant for the organization what specific recommendations would people offer management in an effort to minimize any perceived gaps?

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