Question: 2. In consumer behaviours a) What do you understand by culture? Explain with examples some of the dimensions of culture. b) Also explain with examples

2. In consumer behaviours

a) What do you understand by culture? Explain with examples some of the dimensions of culture.

b) Also explain with examples your understanding of myths, rituals & sacralizations and how marketing connects with consumers using the same in the right way.

c) Explain how consumers react to diffusion of innovation as well as cycle of fashion in culture. How do consumers accept these?

d) Explain your concept of the global culture and global market.

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