$2.$ International Marketing Environment $($Keyboard Navigable Alternate Version$)$

International Marketing Environment

Just as with domestic marketing, companies engaging in international marketing must carefully analyze the major environmental factors of each market in which they compete, including economic, demographic, cultural, and political$/$legal variables. Marketers must consider factors in each category when analyzing the environment of each country or market. These factors are important in evaluating the potential of each country as well as designing and implementing a marketing and promotional program.

Many U$.$S$.$ companies are recognizing not only the opportunities but also the necessity of marketing their products and services internationally because of saturated markets and intense competition from both domestic and foreign competitors. International marketers must carefully analyze the major environmental forces in each market where they compete, including economic, demographic, cultural, and political$/$legal factors. These factors are important not only in assessing the potential of each country as a market but also in designing and implementing advertising and promotional programs.

Place each factor with the appropriate environmental force.

$1.$ Age distribution

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$2.$ Nationalism

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$3.$ Standard of living

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$4.$ Exchange rates

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$5.$ Attitude toward multinational companies

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$6.$ Values

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$7.$ Income levels

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$8.$ Lifestyle

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