Question: 2 . Kano model classifies customer needs into five categories: must - be , one - dimensional, attractive, indifferent, and reverse quality. Consider the following
Kano model classifies customer needs into five categories: mustbe onedimensional, attractive, indifferent, and reverse quality. Consider the following customer expectations for a fastfood quickservice restaurant. How would you classify them? Justify your answers.
a Special prices on certain days
b Food is safe to eat
c Hot food is served hot
d Service is friendly
e Background music
f Playland for children
g Restaurant is clean inside
h Food is fresh
i A onebite moneyback guarantee
j Orders can be phoned in for pickup at a separate window
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