Question: 2 . Marketers often develop advertising strategies employing vertical and horizontal positioning methods. Sports brands ( e . g . Nike, Asics, etc ) ,

2. Marketers often develop advertising strategies employing vertical and horizontal positioning methods. Sports brands (e.g. Nike, Asics, etc), in particular, frequently leverage a blend of both vertical and horizontal positioning to market their running shoes (e.g. Nike Alphafly, lululemon Blissfeel) effectively. Explain how marketers utilize vertical positioning strategies and horizontal positioning strategies when promoting running shoes. (6 points)

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