Question: 2. Monthly demand at A&D electronics for flat-screen TVs are as shown. Estimate demand for month 13 using simple exponential smoothing with =0.3 and Holts

2. Monthly demand at A&D electronics for flat-screen TVs are as shown. Estimate demand for month 13 using simple exponential smoothing with =0.3 and Holts model with =0.05 and =0.1. For the simple exponential smoothing model, use forecast for F1=1,634 (the average demand over the 12 months). For Holts model, use F1=980 and T1=101 (both obtained through regression). Evaluate the MAD, MAPE and MSE for each forecast. Which of the two methods is more accurate? Why?

Month

Demand (units)

1

1,000

2

1,113

3

1,271

4

1,445

5

1,558

6

1,648

7

1,724

8

1,850

9

1,864

10

1,925

11

2,076

12

2,137

Could someone show me how to setup the formulas for both the simple exponential smoothing and holts methods in excel?

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