$2$

Multiple Choice $2$ points

In the search engine industry, several companies were competing with different features and user interfaces. However, over time, one specific user interface and set of features became widely accepted and used by both customers and producers, setting a common standard for search engines. In the described situation, which phase of the innovation life cycle is represented, and what term is used to describe the established common standard?

Transitional phase, Dominant design

Fluid phase, Market design

Introduction phase, Innovation cycle

Decline phase, Product architecture

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