$2-$point question

Procter & Gamble employs five measures of superiority. These measures include: $1)$ Product, $2)$ Packaging, $3)\_\_\_\_\_\_\_\_\_\_,4)\_\_\_\_\_\_\_\_$ and $5)$ Consumer and Customer value.

Select all that apply.

Rely on the P&G $2023$ Annual Report or the P&G website content on "superiority" to answer this question.

Group of answer choices

Sales revenue

Retail execution

Brand communication

Demand increases