2 points Attracting and retaining customers is a challenging task for companies to accomplish. True O False Mission statements should both emphasize the company's strengths in the marketplace and be motivating The marketing mix consists of product, price, place, positioning, and promotion.* 2 points True False If the product's performance falls short of expectations, the customer will 2 points be satisfied. True False points Company growth through diversification involves offering modified or new products to the company's current markets. Individual marketing across segments creates more total sales than any other type of marketing. * True O False